INNOVATE Programme​
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Focus: Find new ways to compete, improve and grow.​
Markets change. Customers change. Businesses must change too.
Objectives
Identification of new business and market opportunities
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WHAT YOU WILL LEARN
We will help you explore:​
1. Understanding Online Business Models and Digital Revenue Streams
Explores different online business models (e-commerce, subscriptions, ads) and how to generate digital income.
2. Social Media Mastery
Teaches how to use social media platforms effectively for marketing, branding, and customer engagement.
3. Competitive Dynamics
Helps participants understand market competition, positioning, and strategies to outperform rivals.
4. Storytelling and Cultural Branding
Shows how to use storytelling and cultural identity to build strong, relatable brands that connect with audiences.
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YOUR TAKEAWAY
- Identify new market opportunities
- Develop differentiated products/services
- Use digital channels to create growth.
I CAN CHANGE IT
Differentiate and Grow
WHO IS IT FOR?​
For individuals, professionals, entrepreneurs and business owners ready to develop strategy, leadership and growth.
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​WHAT YOU WILL ACHIEVE
- Evaluate business opportunities
- Develop strategic plan
- Strengthen competitive advantage
- Negotiate partnerships
- Use social media strategically
- Develop and grow a creative/ grooming business
Promote African businesses to a wider markets
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Duration: 6 Weeks
Delivery: Online
Price: NGN 67,500
Assessment: on practical session
Sicilink Certificate of completion
Awarded to participants who successfully complete the requirements of the training programme.


