PRESS RELEASE Sici Awareness Campaign “Battle of the Blades”

www.sicilink.org / Sici Barbers set to Ignite Community Engagement and Drive Business Growth with New Campaign and Competition

“Sici Awareness Campaign” and “Battle of the Blades” expected to boost participants visibility, customer base, and local pride

December 2025, Leicester city, United Kingdom

 Sici Barbers is to experience a significant surge in brand visibility, client engagement, and community support over the next quarter, following the rollout of its new Sici Awareness Campaign and the launch of Battle of the Blades, an electrifying barbering competition designed to spotlight emerging grooming talent.

The campaign is projected to position Sici Barbers as the area’s leading destination for creative grooming, while the competition is expected to draw large crowds and media attention, resulting in a projected 30% increase in new client bookings for participants within four weeks of the final event.

“We’re projecting more than just increased footfall, this campaign is about redefining how the community sees grooming,” said Mr. Herbert Okeke, Founder and Creative Director at Sici Barbers. “We anticipate lasting brand loyalty and a strong local following as a result.”

Campaign Forecast Highlights:

Brand Awareness Surge: A new logo, fresh in-store visuals, and engaging TikTok/Instagram content are expected to capture attention across key demographics, especially Gen Z and young professionals.

Digital Growth: With the use of geo-targeted ads, influencer collaborations, and weekly reels, Sici anticipates reaching over 2,000 new online prospects in the first month.

Increased Customer Retention: Through digital loyalty cards and a “Bring a Friend & Save” referral programme, customer return rates are expected to rise by 20% during the campaign period.

Stronger Community Ties: Collaborative promotions with local schools, gyms, and sports clubs, alongside strategic poster placement, are set to build deeper community relationships and brand trust.

Battle of the Blades – Expected Impact

Round                                         Focus                                              Key Metrics

Freestyle Cut,                          Creativity & flair,                     Audience engagement & social shares

Classic hair style/Fade,          Technical mastery,                            Judging accuracy & precision

Creative Art Cut,                   Hair-design artistry,                      Viral content potential & visual appeal

Projected Outcomes:

Over 200 in-person and livestream attendees

At least 30 short-form video clips shared online

Social media reach expected to double during the competition window

Winner Incentives:

1st Prize: £ cash + professional tools kit + “Barber of the Year” trophy

2nd Prize: £ cash + premium grooming product bundle

3rd Prize: £ cash + exclusive Sici Barbers merchandise

“Initiatives like this are key to revitalising local enterprise,” said Sarah, ‘Gen Z’ Programme Coordinator at Leicester. “We expect strong community turnout and growing interest in vocational creativity.”

Forecasted Timeline

Now – :7^th July:  Open call for barber competitors at www.Sicilink.org/skills

From 30^th July 2025: Ticket sales open online and in-store

October- November 2025: Live competition, full digital campaign push; community voting and engagement peaks

December 2025: Brand loyalty analysis; customer growth tracking; competition outcome celebration

About Sici Barbers

Founded in 2025, Sici Barbers is a forward-thinking grooming destination known for fusing traditional techniques with bold, modern style. With a reputation for creativity and precision, Sici empowers clients to express individuality through every cut.

Media Contact:

Surprise Maposa

PR & Community Outreach

Sici Barbers

Email: sicibarber@gmail.com

Web: www.sicilink.org