Promoting African Products & Services.
- Jul 8
- 2 min read
PRESS RELEASE
www.sicilink.org Launches Initiative to Spotlight African Products and Services in the United Kingdom
Leicester, United Kingdom, December — A bold new cultural and commercial initiative is taking root in the heart of the UK. Sicilink.org, an emerging platform dedicated to connecting African entrepreneurs, artisans, and service providers with UK audiences, is launching a nationwide campaign to celebrate and promote authentic African products and experiences.
With over 2 million people of African descent living in the UK, and a rising appetite for ethically-sourced, culturally rich goods, Sicilink.org seeks to bridge the gap between African creators and UK consumers. The project introduces a curated Afrocentric marketplace, both online and offline, while integrating immersive events, strategic partnerships, and digital storytelling to increase visibility and access.
“Sicilink.org is more than a marketplace, it’s a movement to embed African excellence into the UK’s cultural and commercial mainstream,” said Mr. Herbert Okeke, Founder of Sicilink.org. “We’re celebrating heritage while opening new doors for African brands to thrive globally.”
Key Highlights of the Sicilink.org Campaign:
AfroMarket Hub: A fusion of pop-up stores, e-commerce, and boutique collaborations showcasing fashion, food, skincare, and crafts.
AfroExpo & Taste of Africa: Cultural fairs and festivals combining art, music, fashion shows, food tastings, and entrepreneurship exhibitions.
“My African Heritage, My Choice” Digital Campaign: A social media movement sharing stories behind the products and creators, while targeting Afro-curious consumers.
Collaborative Partnerships: Alignments with embassies, diaspora organisations, UK trade bodies, influencers, and cultural media outlets.
Sicilink.org rollout will also feature a membership programme for vendors, partnerships with local businesses, and targeted retail placements in Afro hair salons, restaurants, and ethical lifestyle stores. A goal of onboarding 100+ African vendors, reaching 20,000+ UK-based consumers, and generating over £50,000 in sales is set for the first year.
Why Now?
The demand for African goods is growing, but mainstream access remains limited. Sicilink.org UK responds to this market gap by offering quality, authenticity, and cultural representation, while empowering African SMEs and artisans through exposure, partnerships, and revenue generation.
Media and Sponsorship Opportunities
Sicilink.org UK invites press, cultural institutions, retailers, and sponsors to join this dynamic initiative, amplifying the African voice while delivering compelling stories of craftsmanship, culture, and commerce.
Media Contact:
Surprise Maposa
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